UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Passion for Teaching: Honoring Dr. Carl Weber

Teachers — for all they do — so often fly under the radar, inspiring students to succeed while taking little credit for themselves. The late UMBC biology faculty member, Carl Weber, was one of...

Posted: October 3, 2011, 4:44 PM

Leaving a Legacy: A Father’s Wisdom

If Jo Anne Sabas ’77 could give you a piece of advice, she’d pass along something her father, Captain Samuel Joseph Sabas, once said to her: “You can lose your job, you can lose your home, you can...

Posted: October 3, 2011, 3:55 PM

Giving His All: Chad Cradock '97

Chad Cradock knows a little something about commitment. Each weekday morning he arrives at the UMBC Natatorium at 6:30 a.m. ready to lead the first of two team practices of the day. Each evening...

Posted: October 3, 2011, 2:16 PM

Giving His All: Chad Cradock ’97

Chad Cradock knows a little something about commitment. Each weekday morning he arrives at the UMBC Natatorium at 6:30 a.m. ready to lead the first of two team practices of the day. Each evening...

Posted: October 3, 2011, 2:16 PM

Highways to Healing: Omolola Eniola-Adefeso '99, chem eng

Once upon a time, Omolola Eniola-Adefeso ’99, chemical engineering, was on track to attend medical school. But she became a chemical engineer instead – so she could better attack problems such as...

Posted: October 3, 2011, 1:19 PM

Targeting Tastes: Maggie Lebherz '08, MLL

Some students studying abroad fall in love with a place. Maggie Lebherz ’08, modern languages and linguistics, fell in love with some new tastes during her semester at the University of Salamanca....

Posted: October 3, 2011, 1:01 PM

Formula for Success: Ronita Marple '05 Ph.D., chemistry

As an analytical chemist and senior scientist for consumer goods giant Proctor & Gamble, Ronita Marple ’05 Ph.D., chemistry, observes that it’s not unusual for her to walk past a lab and catch...

Posted: October 3, 2011, 12:58 PM

How To Grow Your Big Idea: Vivian Armor '73

With Vivian Armor ’73, director, Alex. Brown Center for Entrepreneurship You wake up one morning with a big, bright light bulb bobbing above your head. You start your day, feed the dog, the...

Posted: September 30, 2011, 8:11 PM

A Decade of Service: Shriver Living Learning Center

When Jason Woody ’04, sociology, received his acceptance letter to be part of the first class of the Shriver Living Learning Center (SLLC) ten years ago, he wanted to be a film major. And though...

Posted: September 30, 2011, 8:09 PM

Climbing the Ladder: Zach Clark '06, psychology

In 2008, former UMBC Retriever pitcher Zach Clark ’06, psychology, was with the Frederick Keys – a Class A affiliate of the Baltimore Orioles – when he got the news that he was needed at Class AAA...

Posted: September 30, 2011, 8:05 PM