UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Shaping Our Sons and Daughters: Meyerhoff Scholars Program

Few days in a person’s life that are truly unforgettable; others we carry with us for our entire lives. In a way, Edie Windsor and Fizza Gulamali-Majid share just such a moment – the days they...

Posted: October 18, 2011, 6:58 PM

Joan Korenman, English, on ABC

Tweens, teens, and kids of all ages are “plugged in,” and parents are always looking for ways to make sure their time on the internet is safe and productive. ABC reports that Joan Korenman,...

Posted: October 17, 2011, 7:19 PM

Donald Norris, Public Policy, in the Baltimore Sun

Donald Norris, UMBC Professor of Public Policy Maryland Congressmen Christopher Van Hollen and Roscoe G. Bartlett have met with Governor Martin O’Malley to request changes to the state’s...

Posted: October 11, 2011, 4:37 PM

Theo Gonzalves, American Studies, to Moderate Discussion

Theo Gonzalves, associate professor of American studies, will moderate a conversation with Oscar-nominated director John Sayles on Thursday, October 20. The conversation will follow a screening of...

Posted: October 11, 2011, 2:47 PM

UMBC and Its Cyberdawgs Tackle a New Challenge

UMBC and Its Cyberdawgs Tackle a New Challenge Podcast Powered By Podbean Click here if podcast doesn’t play There’s no question that cybersecurity is a booming field. In Maryland, the...

Posted: October 11, 2011, 4:00 AM

Erle Ellis, Geography, in Science

Read Science this week and see what Erle Ellis, professor of geography and environmental systems at UMBC, had to say about the Anthropocene.  Ellis also participated in a chat on Science Live...

Posted: October 10, 2011, 5:55 PM