UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Thomas Schaller, Political Science, in the Baltimore Sun

Maryland Democrats currently control both of the state’s two U.S. Senate seats and six of eight House seats, “and now they’re looking to make it seven,” writes Thomas Schaller, professor of...

Posted: October 5, 2011, 6:51 PM

Roy Meyers, Political Science, on NPR and in USA Today

NPR’s Morning Edition reports the U.S. House of Representatives is scheduled to vote today on a temporary measure — or “continuing resolution” — to keep the government funded through mid-November,...

Posted: October 4, 2011, 4:24 PM

Dalton Tolliver ’15 Named Volleyball Rookie of the Week

Dalton Tolliver ’15 was named the America East Conference Volleyball Rookie of the Week for matches ending October 2, 2011. Tolliver amassed a team-high 28 kills in two matches and hit .323 in a...

Posted: October 4, 2011, 2:57 PM

Retriever Fever is Spreading

Retriever Fever is Spreading Each year, Retriever Fever begins with a simple spark. Around dusk, a crowd gathers on Erickson Field to light the annual bonfire – a towering spectacle...

Posted: October 4, 2011, 4:00 AM