UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Words and Music: Adam Trice '04, English

Open the door to Annapolis’ Rams Head Tavern and the sounds of upbeat banjo and guitar fly out into the warm night air, followed by closely by the gruff voice of Adam Trice ’04, English – who’s...

Posted: September 30, 2011, 8:03 PM

Alumni Accolades – Outstanding Alumni of the Year

Among the highlights of UMBC’s Homecoming 2011 is a ceremony that honors university alumni who have achieved distinction in a wide range of disciplines and careers. The UMBC Alumni Association –...

Posted: September 30, 2011, 8:00 PM

Filmmakers at UMBC Homecoming

This year’s Arts and Humanities Afternoon at UMBC Homecoming on Saturday, October 15, 2011 will focus on alumni filmmakers. To whet your appetite for our afternoon discussion on the art of moving...

Posted: September 30, 2011, 4:31 PM

Striving to Make a Difference: Joseph T. Jones, Jr. '06

Once upon a time, Joseph T. Jones, Jr. thought he couldn’t escape the city’s mean streets. Now he’s leading efforts to help reclaim the families broken by urban ills. By Elizabeth Heubeck ’91...

Posted: September 30, 2011, 3:49 PM

Striving to Make a Difference: Joseph T. Jones, Jr. ’06

Once upon a time, Joseph T. Jones, Jr. thought he couldn’t escape the city’s mean streets. Now he’s leading efforts to help reclaim the families broken by urban ills. By Elizabeth Heubeck ’91...

Posted: September 30, 2011, 3:49 PM

Measure of a Mission

The tale of a successful capital campaign is often told by the numbers. And by that yardstick, UMBC’s Exceptional by Example Campaign was a success. The campaign exceeded its $100 million goal...

Posted: September 30, 2011, 3:46 PM

Focusing on Students: Scott Ward '92 Wins Endowed Chair

Congratulations to Scott Ward ’92, director of aquatics at the McDonogh School, who was recently recognized for his excellence in teaching with the Thomas R. Harper Endowed Teaching Chair. From...

Posted: September 29, 2011, 8:19 PM

Ellen Handler Spitz, Honors College, in the New Yorker

This week, the New Yorker published a letter from Ellen Handler Spitz, honors college professor of visual arts, regarding an essay on the Oxford philosopher Derek Parfit. Spitz compares a literary...

Posted: September 28, 2011, 9:19 PM

UMBC Research Proves Valuable to Large Companies

One of UMBC’s top revenue-generating technologies has just been licensed for the third time, this time to GE Healthcare. This demonstrates that the University’s strong efforts to commercialize its...

Posted: September 28, 2011, 8:22 PM

Image Transfer: Pictures in a Remix Culture (10/6-12/10)

The Center for Art, Design and Visual Culture (CADVC) presents “Image Transfer: Pictures in a Remix Culture,” curated by Sara Krajewski and co-organized by Independent Curators International and...

Posted: September 28, 2011, 2:20 PM