Our team connects the stories and talents of UMBC students, faculty, staff, and alumni with the world beyond campus through expert planning and execution of creative communications, branding, visual design, marketing, and relationship development strategies.
Brand Identity and Content
Brand identity is more than a logo or marketing tool. It is who we are, what we say, and how we act. It is how we describe ourselves, and what we want others to think about us. The flagship publication of the campus brand is UMBC Magazine. UCM also offers a detailed Brand and Style Guide including official logos and templates and provides ongoing information and support for brand ambassadors throughout the campus.
Communications
The University Communications team shapes and shares the stories that define UMBC. The team develops and executes a cohesive, audience-driven content strategy that advances the university’s goals for reputation and community engagement. The team’s work spans media relations, social media, the university magazine, internal and executive communications, crisis communications, publications, and news and feature writing — all designed to convey the distinctive value of UMBC to audiences near and far. Working in close partnership with colleagues in marketing, brand and creative strategy, and across the university, the team ensures that UMBC’s voice is consistent, compelling, and reaches the people who matter most.
Let’s Get Started
- I need a design. Creative Services can help guide you through your options.
- Help me extend the UMBC brand. Marketing and communications holds trainings throughout the year in website management, and offers guidance in social media strategy and UMBC styles and grammar
- Share my story. Keep the Communications team looped in on what is happening in your division so we can help share stories of impact and community. Connect with the Communications team to share story ideas through news articles, media outreach, social media, and more.