UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Empowering Baltimore

  Diane Bell-McKoy has been named UMBC’s Distinguished Alumna for 2003. Empowering Baltimore   Diane L. Bell-McKoy, who graduated...

Posted: May 30, 2003, 4:00 AM

Inventing the Rage Cage

  Frank Reeves ’86 invented the Rage Cage, a portable regulation lacrosse goal. Inventing the Rage Cage   One might call Frank Reeves� invention � the Rage Cage� the...

Posted: May 30, 2003, 4:00 AM

Making Engineering Exciting

  Taryn Bayles gets freshmen excited about science through competitive, hands-on projects. Making Engineering Exciting   If you�re strolling across the UMBC...

Posted: May 30, 2003, 4:00 AM

Making Engineering Exciting

  UMBC’s Ram Hosmane is the 2002 Maryland Chemist of the Year Maryland Chemist of the Year   UMBC chemistry professor Ramachandra “Ram”...

Posted: May 30, 2003, 4:00 AM

Making Engineering Exciting

  Scott Bass, dean, and Janet Rutledge, associate dean, UMBC Graduate School On a Mission to Support Women and Minority Graduate Students   On December 5,...

Posted: May 30, 2003, 4:00 AM

Nurturing Engineering Talent

  Heather Rhodes ’02 is completing her master’s in chemical and biochemical engineering. Nurturing Engineering Talent   A few months into her new job as a chemical...

Posted: May 30, 2003, 4:00 AM

On the Front Lines of Emergency Response

  Brian Maguire is a visiting assistant professor and director of distance learning in the Department of Emergency Health Services....

Posted: May 30, 2003, 4:00 AM

Strengthening the Campus Community

  Building an engaged community is what drives Patty Perillo, director of student life at UMBC. Strengthening the Campus Community   Growing up in a family...

Posted: May 30, 2003, 4:00 AM

Teaching from Experience

  Jim Bembry is an associate professor of social work. Teaching from Experience   As if nearly 20 years of teaching...

Posted: May 30, 2003, 4:00 AM

The Art of Computer Science

  CSEE Professor Penny Rheingans and her colleagues in the Graphics, Animation and Visualization Lab (GAVL) combine art and computer science. The...

Posted: May 30, 2003, 4:00 AM