UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Early research partnerships build strong bonds

A new initiative, which the organizers hope to expand, matched students from Baltimore City Community College with UMBC researchers. This summer the teams worked on projects advancing...

Posted: September 28, 2026, 4:17 PM

Happy Monday: An Extraordinary Saturday with Our Students

Dear UMBC Community, This past Saturday was yet another reminder of why I love the work we do here at UMBC. In the morning, I welcomed nearly 600 students to hackUMBC, a 24-hour hackathon...

Posted: September 28, 2026, 3:02 PM

Small publishers, big ideas

Craig Saper’s new book tells the storied life of small press book publishers and the literary world they created. As readers, we tend to associate our favorite books with their authors, some...

Posted: September 21, 2026, 1:25 PM

A club for every student

At a vibrant iFest, Retrievers explored hundreds of student-led organizations that sharpen the mind, strengthen the body, and nourish the soul On an early September afternoon, more than a...

Posted: September 17, 2026, 10:21 AM