UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Happy Monday: Joy and Possibility

Dear UMBC community, There is something special about the beginning of a new academic year. Walking across campus on the first day of classes, I felt such joy in watching our undergraduate and...

Posted: August 31, 2026, 3:26 PM

Fall Opening Meeting Recording

Dear UMBC Community, Thank you to everyone who attended last week’s Fall Opening Meeting, whether in person or virtually.  If you were unable to join us, I invite you to watch the recording of...

Posted: August 28, 2026, 1:40 PM