Mission
Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.
Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.
Vision
UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.
Commitments
- We build and promote a strong brand
- We are a digital-first team
- We enhance reputation and visibility across all audiences and stakeholders
- We amplify university strategic goals
- We drive innovation in marketing and communications
- We impact enrollment
Recently Published
From UMBC News and Magazine
Major Overhaul of Immigration Regulations Impacting International Students and Exchange Visitors
Posted: July 22, 2026, 2:09 PM
A $1M alumni gift expands graduate student success and inclusive excellence in tech
Posted: July 20, 2026, 8:09 AM
Meet a Retriever–Keisha Hale, M.A. ’20, Hurricane Katrina survivor, educator, researcher, and author
Posted: July 15, 2026, 9:27 AM
UMBC launching M.S. in AI program this fall
Posted: July 10, 2026, 2:41 PM
UMBC supports promising internal research and creative endeavors with 2026 – 27 START, SURFF awards
Posted: July 6, 2026, 3:17 PM
Meet a Retriever—Lynn Dutrow ’89, counselor, coach, speaker, and author
Posted: July 1, 2026, 9:50 AM
Who gets to tell the story? The tricky back story of how radio shows can promote empathy but also build up cultural divides
Posted: June 30, 2026, 9:33 AM
A global perspective on aging: Alfred Boakye’s gerontology journey from Ghana to Japan and the U.S.
Posted: June 24, 2026, 12:31 PM
A global perspective on aging: Alfred Boakye’s gerontology journey from Ghana to Japan and the U.S.
Posted: June 24, 2026, 12:31 PM
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