UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Roy T. Meyers, Political Science, in the Washington Post

In the face of another political stalemate on Capitol Hill, Washington Post columnist Ezra Klein turned to Roy T. Meyers, professor of political science, to understand the possible impact of a...

Posted: September 27, 2011, 4:05 PM

Christopher Corbett, English, in the Baltimore Sun

Christopher Corbett, professor of the practice of English, may be from Maine, but the author enjoys traveling through America’s West and is currently teaching a course entitled “America’s Road...

Posted: September 27, 2011, 1:19 PM

Michael Fallon, English, in Baltimore Magazine

Baltimore magazine recently reviewed “Since You Have No Body,” the latest book of poetry from Michael Fallon, senior lecturer of English. “These interrelated, elegiac poems dance around the...

Posted: September 27, 2011, 1:13 PM

Catching the Weather Bug: Bob Marshall '88, Mech Eng

Do you think clouds are cool? Have a penchant for prognostication? Well, Bob Marshall ’88, mechanical engineering, is your man. A story in the Washington Post says Marshall — owner of Earth...

Posted: September 26, 2011, 6:12 PM

100,000 Stories: A Selection of Women Photographers (9/28)

“100,000 Stories, a Selection of Women Photographers from the Photography Collections, in Honor of the 20th Anniversary of the UMBC Women’s Center” will open for public viewing on Wednesday,...

Posted: September 21, 2011, 8:29 PM

Ellen Handler Spitz, Honors College, in the New Republic

“By now, hundreds of children’s books about the Holocaust have been published—fiction and non-fiction, as well as hybrids of varying quality: books about hiding, about substitute parents, about...

Posted: September 21, 2011, 6:35 PM

Eric Tedrow ’13, Psychology, on Patch.com

The Crofton Patch reports that Eric Tedrow ’13, psychology, is the driving force behind a new skate park that will soon open in Crofton. Tedrow, a rollerblader, saw the need for a place where...

Posted: September 20, 2011, 7:45 PM

Maurice Berger, CADVC, in Smithsonian Magazine

Smithsonian Magazine devoted two pages in its October issue to Research Professor Maurice Berger, curator of the Center for Art, Design and Visual Culture exhibition “For All the World to See.”...

Posted: September 20, 2011, 1:50 PM