UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Theodore Gonzalves, American Studies, Authors Book

Theodore Gonzalves, associate professor of American Studies, is the co-author, with Roderick N. Labrador, of the new book Filipinos in Hawaii. This pictorial history is the latest volume in the...

Posted: November 9, 2011, 10:44 PM

Three Retrievers Named to America East All-Academic Squad

Three-fourths of UMBC’s opening day backline earned 2011 America East Conference Men’s Soccer All-Academic team honors, the league announced today. Seniors Vince Savarese and Andy Streilein and...

Posted: November 8, 2011, 10:20 PM

Dennis Coates, Economics, in Baltimore Sun

A new study produced by Visit Baltimore suggests the Baltimore Grand Prix had a smaller economic impact than predicted, reports the Baltimore Sun. The tourism group estimated that event attendees...

Posted: November 7, 2011, 9:25 PM

UMBC Researchers Survey Voters About New Voting System

[Video] On November 8, 2011, absentee voters in Takoma Park, Maryland, will have the option to verify their votes for mayor and city council using a new Internet voting system called...

Posted: November 7, 2011, 3:35 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun opinion column, UMBC political science professor Thomas F. Schaller focuses on the US tax policy debate. “We talk a lot about spending cuts but rarely, if ever, about...

Posted: November 4, 2011, 6:59 PM

UMBC on “60 Minutes”

UPDATE (11/14/11): The segment is now available to view online here. A transcript is available here. UPDATE (11/05/11): The airing of the “60 Minutes” piece on UMBC has been postponed. It is now...

Posted: November 4, 2011, 6:23 PM