UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Michelle Scott, History, to Teach in South Africa

Michelle Scott, associate professor of history, will head to South Africa this winter to work with students on issues of diversity. Scott is a Resource Faculty in the Mellon Mays Undergraduate...

Posted: November 18, 2011, 3:52 PM

Chosen Foods

Kugel. Challah. Blintz. Lox. For many students, these words aren’t even part of their vocabulary, much less their diet. They certainly weren’t for the fellows at the Imaging Research Center....

Posted: November 18, 2011, 5:00 AM

Carolyn Forestiere, Political Science, in the Baltimore Sun

Mario Monti “may be just what Italy needs” to avert economic crisis, writes UMBC associate professor of political science Carolyn Forestiere in a letter to the Baltimore Sun. She notes, “Mr. Monti...

Posted: November 17, 2011, 4:38 PM

David Salkever, Public Policy, in the Post and Sun

UMBC public policy professor David Salkever delves into the University System of Maryland merger debate in a new Washington Post letter to the editor and Baltimore Sun commentary, published last...

Posted: November 16, 2011, 4:41 PM

Thomas Schaller, Political Science, in the Baltimore Sun

Thomas Schaller’s new Baltimore Sun commentary responds to Rick Perry’s recent debate gaffe, where he failed to recall the third cabinet agency he’d like to close, after naming the Depts. of...

Posted: November 16, 2011, 4:06 PM

Second Generation Scholarship Winners Awarded

Three students were awarded the Second Generation Scholarship on November 9 during the W.E.B. DuBois Lecture featuring speaker Carla L. Peterson of the University of Maryland College Park. The...

Posted: November 16, 2011, 2:53 PM

Kathy Scales Bryan, American Studies, in the News

Kathy Scales Bryan, American studies lecturer, recently commented on a California politician’s daughter who has publicly split with her father on a controversial issue. Briana Bilbray, the...

Posted: November 15, 2011, 8:31 PM