UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Old school art in a digital age

Erick Sahler ’89 brings color and brightness to his work as a serigraph artist. Most recently, he has brought new life to Salisbury University’s Holloway Hall. From an article at delmarvanow.com:...

Posted: October 27, 2011, 6:57 PM

Pete Eibner Joins the Gators

Pete Eibner is enjoying his first year as the boys’ soccer coach at Perry Hall. From the full article in PressBox: The Gators are 6-5 heading into the final week of the regular season, and...

Posted: October 27, 2011, 3:34 PM

Donor Jackson '80 Meets Scholarship Winner

Junior Nia Hampton and Anita Jackson '80, HESP Deciding to support student scholarships is often a very personal thing. For some, it represents a certain pay-it-forward sort of attitude that...

Posted: October 27, 2011, 2:57 PM

Donor Jackson ’80 Meets Scholarship Winner

Junior Nia Hampton and Anita Jackson '80, HESP Deciding to support student scholarships is often a very personal thing. For some, it represents a certain pay-it-forward sort of attitude that...

Posted: October 27, 2011, 2:57 PM

Christopher Corbett, English, in the News

Professor of the Practice of English Christopher Corbett’s latest essay in Style magazine discusses the complications surrounding recent improvements made to his home. “They say no jobs were...

Posted: October 26, 2011, 8:48 PM

Jody Shipka, English, in “Master Hands”

Jody Shipka, associate professor of English, is featured in a new work. “Master Hands, A Video Mashup Round Table,” is a unique experiment in digital publishing that is featured in George Mason...

Posted: October 26, 2011, 8:42 PM

Robert Provine, Psychology, in the Washington Post

There is a growing body of research indicating that laughter may improve immune function, help lower blood pressure, boost mood and reduce stress and depression, the Washington Post reported on...

Posted: October 26, 2011, 8:38 PM