UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Celebrating True Commitment with The 1966 Society

UMBC honored members of The 1966 Society on September 19 — the 45th anniversary of the university’s opening day in 1966 — at a dinner hosted by president Freeman A. Hrabowski III celebrating the...

Posted: November 15, 2011, 4:18 PM

UMBC Researcher Proposes That Moon Dust is the Answer

According to NASA, for 40 years, what created the Moon’s ionosphere was a puzzle until Tim Stubbs an Assistant Research Scientist at UMBC working at the Goddard Space Flight Center published a...

Posted: November 15, 2011, 1:56 PM

UMBC Featured on 60 Minutes

After many months of filming on campus, “60 Minutes” featured UMBC on its program this past Sunday. What’s the bad news? It’s all too familiar: the United States continues to graduate too few...

Posted: November 14, 2011, 8:02 PM

CS Alumnus Helps Develop Apple's Newest Technology

If you were among the millions who bought the new iPhone 4S, then you can thank Dr. Harry Chen, the UMBC alumnus who helped develop the phone’s most notable new feature: Siri. For those not...

Posted: November 11, 2011, 2:21 PM

Mary Rivkin, Education, in Chevy Chase Patch

In an editorial in Chevy Chase Patch, Mary Rivkin, associate professor of education, argues the importance of environmental justice, community health and childhood development to the...

Posted: November 10, 2011, 7:00 PM

Donald Norris, Public Policy, in the Baltimore Sun

The Baltimore Sun quoted UMBC’s Donald Norris, chair of public policy, today in its ongoing coverage of the Sen. Ulysses Currie corruption case. “The evidence does suggest that what he did, if not...

Posted: November 10, 2011, 4:54 PM

President Freeman Hrabowski on WBAL

The Maryland Business Roundtable for Education has unveiled a new program, “STEM Specialists in the Classroom,” designed to augment classroom instruction and inspire high school students to pursue...

Posted: November 9, 2011, 11:19 PM