UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Michael Fallon, English, to Read from and Sign Books

On Thursday, November 10, Michael Fallon, senior lecturer of English, will read from his two new books of poetry: “Since You have No Body,” winner of the 2011 Plan B Press Poetry Chapbook...

Posted: November 4, 2011, 5:49 PM

Timothy Nohe, Visual Arts, to Exhibit at in/flux Gallery

Timothy Nohe, associate professor of Visual Arts, will exhibit his work Candles for Faust at the in/flux gallery, 307 West Baltimore Street, from November 5 through 19. Nohe remarks, “Candles...

Posted: November 4, 2011, 3:22 PM

Vin Grabill, Visual Arts, in Rosebud Film & Video Festival

A video piece created in 2010 by Vin Grabill (associate professor and chair, Visual Arts) and his son, Elliott, was accepted as one of nineteen finalists for the Rosebud Film & Video Festival....

Posted: November 4, 2011, 3:13 PM

Rebecca Boehling, History, Speaks at Leo Baeck Institute

On Tuesday, November 1, Rebecca Boehling spoke at the Leo Baeck Institute about her new book, “Life and Loss in the Shadow of the Holocaust: A Jewish Family’s untold Story.”  Boehling was joined...

Posted: November 2, 2011, 6:21 PM

Katie Smallwood ’09, American Studies, in Urbanite

Katie Smallwood ’09, American studies, is one of the organizers of a new project entitled “Baltimore: Place to Place.”  Smallwood and her co-organizer,  Katie Shinsato, randomly distributed...

Posted: November 2, 2011, 5:45 PM

Amanda Gunther '09 is Your Guide to the Theatre

Amanda Gunther is a writer for the Maryland Theatre Guide. According to Gunther, “writing for the Maryland Theatre Guide will give her a chance to pursue her passion of the theatre and will...

Posted: October 27, 2011, 9:04 PM