UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Christine Routzahn, Shriver Center, in Diversity/Careers

Christine Routzahn, Shriver Center Director of Professional Practice, comments on the increasing value and popularity of internship opportunities in this month’s new issue of Diversity/Careers in...

Posted: December 2, 2011, 5:54 PM

New MLLI Faculty Publications

Sara Poggio, associate professor of Modern Languages, Linguistics, and Intercultural Communication (MLLI), is included in the new book “Migraciones Internacionales Contemporáneas: Estudios para el...

Posted: December 2, 2011, 5:15 PM

Christopher Corbett, English, in Style

“Taylor Swift is a sweet gal and I just read where she made $45 million last year. She’s got a fine voice. But listen to her sing. And then listen to Patsy Cline do ‘Crazy’ or ‘I Fall To Pieces.’...

Posted: December 2, 2011, 4:50 PM

Nine to Be Inducted Into UMBC Athletic Hall of Fame

The largest class is the history of the UMBC Athletic Hall of Fame will be inducted on Saturday, February 4, 2012. The honorees are Charles Brown (Director of Athletics, 1989-current), Jen...

Posted: November 29, 2011, 9:52 PM

UMBC Athletic Hall of Fame to Induct Nine New Members

The largest class is the history of the UMBC Athletic Hall of Fame will be inducted on Saturday, February 4, 2012. The honorees are Dr. Charles Brown (Director of Athletics 1989-current), Jen...

Posted: November 29, 2011, 8:36 PM

Shady Grove Anniversary

Bringing UMBC to Montgomery County for a Decade When the Universities at Shady Grove opened, it was an innovative concept in higher education: a place where part-time students could attend...

Posted: November 29, 2011, 5:00 AM

UMBC Wind Ensemble to Perform at the Kennedy Center (11/29)

The UMBC Wind Ensemble, directed by Richard Spece (adjunct instructor, Music), has been invited to perform at The John F. Kennedy Center for the Performing Arts on Tuesday, November 29. The UMBC...

Posted: November 28, 2011, 4:13 PM