UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Kimberly Moffitt, American Studies, Receives Book Award

Kimberly Moffitt’s book, Blackberries and Redbones: Critical Articulations of Black Hair and Body Politics in Africana Communities, has received the outstanding book award from the National...

Posted: November 23, 2011, 3:11 PM

Tim Perkins '97, EHS, Interviews UMBC Prof on Podcast

In the November issue of his monthly podcast, “The EMS Squadcast,” Emergency Health Services alumnus Tim Perkins ’97 interviewed UMBC paramedic program director Dwight Polk about Polk’s recent EMS...

Posted: November 22, 2011, 7:33 PM

Julie Rosenthal, Asian Studies, in Washington Post

Seniors in need often receive excessive donations near the holidays. Julie Rosenthal, program management specialist for Asian studies, makes sure that they are fed the rest of the year, too....

Posted: November 22, 2011, 5:24 PM

Dwight Polk, Emergency Health Services, on EMS Squadcast

This week EMS World features an EMS Squadcast interview with Dwight Polk, UMBC’s paramedic program director. Polk was interviewed by Tim Perkins, a UMBC alumnus who now works for the Virginia...

Posted: November 22, 2011, 4:46 PM

Asian Studies Program in the News

Our everyday lives are increasingly affected by events and issues beyond our nation’s borders, and many colleges are responding by creating specific programs that address the need to understand...

Posted: November 22, 2011, 4:40 PM

Joe Gribbin, Erickson School, on MarylandReporter.com

MarylandReporter today noted that unless the U.S. Congress acts by January 1, physicians will face a Medicare reimbursement rate cut of 30%. Expense concerns have motivated some doctors to close...

Posted: November 21, 2011, 9:48 PM

UMBC Students’ Research Makes the Grade

Saturday, October 22, over 350 students, faculty members, and guests gathered at UMBC for the 14th Annual Undergraduate Research Symposium in the Chemical and Biological Sciences. Fourteen UMBC...

Posted: November 18, 2011, 9:19 PM

Tom Beck, Library, on “Midday with Dan Rodricks”

As a photographer for the Baltimore Sun, A. Aubrey Bodine’s photography captured Maryland life. On Saturday, November 19, the Baltimore Sun will auction of over 7,000 of his prints. Tom Beck,...

Posted: November 18, 2011, 5:08 PM