UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Jody Shipka, English, Edits New Book

Jody Shipka, assistant professor of English, is the co-editor of a new book. Play! features 63 photographs made with film using 30 toy, lo-fi, and handmade cameras made by 36 photographers in 12...

Posted: December 6, 2011, 9:08 PM

James Smalls, Visual Arts, Featured at the Brooklyn Museum

James Smalls, professor of Visual Arts and affiliate professor of Gender and Women’s Studies, will be featured on a panel, Gender and Sexuality in the Harlem Renaissance, at the Brooklyn Museum,...

Posted: December 6, 2011, 8:04 PM

Alumni Help Judge UMBC Idea Competition

The Commons SportsZone was packed last month as finalists in UMBC’s 3rd annual Idea Competition — a bi-annual contest of entrepreneurial prowess — made their presentations to a panel of alumni...

Posted: December 5, 2011, 6:35 PM

Margie Burns, English, Included in Jane Austen Journal

Margie Burns, lecturer part-time in English, will be included in “Persuasions: The Jane Austen Journal,” published annually by the Jane Austen Society of North America (JASNA). Her article, “Comic...

Posted: December 5, 2011, 6:03 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun commentary, “Newt Gingrich Is the GOP’s Only Serious Candidate,” UMBC political science professor Thomas Schaller argues that despite claims of his unelectability,...

Posted: December 5, 2011, 4:25 PM

Mayhew '10, MFA, Receives Fulbright to Iceland

Jaimes Mayhew ’10, MFA in imaging and digital arts, has received a Fulbright U.S. Student Program scholarship to Iceland, where he will spend the next nine months working on a social practice art...

Posted: December 5, 2011, 2:24 PM

Donald Norris, Public Policy, in The Urbanite

This month’s Urbanite cover story “El Nuevo Baltimore” begins with a compelling premise: “Baltimore’s burgeoning Hispanic community could be a force for broader change—but only if we can make them...

Posted: December 2, 2011, 10:04 PM