UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Thomas Schaller, Political Science, in Salon

“With the Iowa caucuses less than three weeks away, the narrowed Republican presidential contest between Romney, Newt Gingrich, and the surging Ron Paul remains a muddle,” writes UMBC political...

Posted: December 19, 2011, 9:24 PM

Judah Ronch, Erickson School, in Maryland Family Magazine

The December issue of Maryland Family magazine features a unique article on seniors who volunteer in local K-12 schools — a practice that Judah Ronch argues has significant benefits for both...

Posted: December 15, 2011, 9:59 PM

Rebecca Boehling, History, to Appear on Maryland Morning

Rebecca Boehling, professor of history and director of the Dresher Center for the Humanities, will appear on WYPR’s Maryland Morning with Sheilah Kast on Friday, December 16 at approximately 9:15...

Posted: December 14, 2011, 9:39 PM

Thomas Schaller, Political Science, in the Baltimore Sun

“Paul Schurick’s recent conviction for voter fraud is a sad coda to the 2010 Martin O’Malley-Bob Ehrlich gubernatorial rematch,” writes UMBC political science professor Thomas Schaller in his...

Posted: December 14, 2011, 3:59 PM

Cangialosi '96, English, Aims To Help Start Up Start-Ups

Baltimore entrepreneur Greg Cangialosi ’96, English, has set his sights on helping new tech companies take off and fly. The founder of Blue Sky Factory, a tech marketing firm Cangialosi founded...

Posted: December 14, 2011, 3:30 PM

Douglas Lamdin, Economics, Edits Book

Douglas Lamdin, professor of economics, has edited a book entitled, “Consumer Knowledge and Financial Decisions”. More information on the book can be found on the publisher’s website.

Posted: December 13, 2011, 2:55 PM

KAL, UMBC Artist-in-Residence, on WYPR’s The Signal

Kevin “KAL” Kallaugher, editorial cartoonist for The Economist and UMBC artist-in-residence, discussed his current work in an insightful interview on “The Signal” that aired December 9 and 10 on...

Posted: December 12, 2011, 8:13 PM