UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Student-Athletes Give Back to the Community

By Ashley Miller ’12, UMBC Athletic Communications Intern UMBC student-athletes are devoted to giving back to both the campus and neighboring community. These young men and women make...

Posted: December 9, 2011, 3:30 PM

Sociology and GES Students in Baltimore Sun

The front page of today‘s Baltimore Sun highlights Operation Oliver, a local partnership that seeks to revitalize Baltimore’s Oliver neighborhood through community art, garbage removal, crime...

Posted: December 8, 2011, 7:16 PM

Students Receive Scholarships to Study in Taiwan

Several students have received Huayu Enrichment Scholarships (HES) from the Taiwan Ministry of Education to study Mandarin in Taiwan from June-August, 2012. The students are Niesha Watts ’14,...

Posted: December 8, 2011, 7:09 PM

Robert Deluty, Graduate School, in The Faculty Voice

Robert Deluty, associate dean of the graduate school, is published in the Fall 2011 issue of The Faculty Voice. The paper, which is an independent newspaper published by and for all the faculty...

Posted: December 8, 2011, 4:27 PM

Jodi Kelber-Kaye, Honors College, in the News

A transgender anti-discrimination bill went before the Maryland General Assembly in the 2011 session, passing in the House of Delegates, but ultimately did not pass. In the 2012 session, which...

Posted: December 7, 2011, 8:43 PM

Roy Meyers, Political Science, Source on PolitiFact

UMBC Political Science Professor Roy Meyers joined Yale’s David Mayhew and other scholars this week in providing PolitiFact with insight into Newt Gingrich, as the site explored David Axelrod’s...

Posted: December 7, 2011, 6:41 PM

Donald Norris, Public Policy, in AP and on CBS Baltimore

UMBC Chair of Public Policy Donald Norris was quoted Tuesday in an Associate Press article on the conviction of Paul Schurick, political aide to former Maryland Gov. Robert Ehrlich. The article...

Posted: December 7, 2011, 6:02 PM

Piotr Gwiazda, English, Publishes Reviews and Poetry

Piotr Gwiazda, associate professor of English, has had a busy semester; his reviews, poetry and translations have appeared in a variety of outlets. His reviews have appeared in: Rain Taxi,...

Posted: December 6, 2011, 9:53 PM