UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

How To Be Fast: David Bobb ’02

With David Bobb ’02, Track & Field Head Coach Don’t get us wrong: there’s nothing bad about being slow. We like to relax as we sip our coffee in the morning. We like to take our time ambling...

Posted: January 2, 2012, 6:12 PM

Thomas Schaller, Political Science, in Salon

“This is the moment [Obama] and his presidency promised to deliver,” writes UMBC political science professor Thomas Schaller in Salon, of the fight over the payroll tax cut extension. “This is,”...

Posted: December 22, 2011, 7:18 PM

Happy Holidays from UMBC!

From the entire UMBC community to you, our alumni, have a wonderful holiday season! We hope you enjoy this short video featuring the UMBC Mama’s Boys singing “Let it Snow.” -View the holiday...

Posted: December 22, 2011, 5:13 PM

Med Student Aranmolate '05 Publishes Novel

Author and medical student Sheg Aranmolate ’05 has released his second book, a novel set in the African savannah entitled Bountiful Famine. The story follows a young man through the memories of...

Posted: December 22, 2011, 5:07 PM