UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Thomas Schaller, Political Science, in the Baltimore Sun

UMBC political science professor Thomas Schaller has published a new commentary in the Baltimore Sun exploring presidential candidate Rick Santorum’s positions on the hot-button issues of abortion...

Posted: January 11, 2012, 3:54 PM

Catie Collins ’12 in Inside Higher Ed

Inside Higher Ed reported that on Tuesday, January 10, U.S. Secretary of Education Arne Duncan and U.S. Under Secretary of Education Martha Kanter joined other Obama administration officials and...

Posted: January 10, 2012, 9:59 PM

Empowering Students as Change Agents

Empowering Students as Change Agents UMBC is one of several universities working closely with the White House to launch a new effort to promote engaged citizenship. The initiative officially...

Posted: January 10, 2012, 5:00 AM

Donald Norris, Public Policy, on WJZ and in the Gazette

UMBC professor Donald Norris, chair of public policy, appeared on WJZ (CBS Baltimore) last night, commenting on Republican Nancy Jacobs’s campaign for the Congressional seat Democrat Dutch...

Posted: January 6, 2012, 4:12 PM

Robert Deluty, Graduate School, Publishes His 34th Book

Robert Deluty, associate dean of the graduate school, has published a new book of poetry, “A Scratch On The Wall.” In his review, Ronald Pies writes: “Robert Deluty’s latest collection takes its...

Posted: January 6, 2012, 3:42 PM

Stearns '09 Founds Publishing Group, Releases Novel

While a student at UMBC, Hasina Jamal Stearns ’09, computer engineering, founded the publishing company Fred & Barrel, Inc.  Now, the company’s first book, Guy, a philosophical play by Cinna,...

Posted: January 5, 2012, 7:10 PM