UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Robert Provine, Psychology, on ARTE

Work done by Robert Provine, professor of psychology, was recently featured in a film shown on the European television station ARTE. The film, ‘Une Histoire Naturelle du Rire’ was broadcast in...

Posted: January 5, 2012, 6:55 PM

Filmmaker Fischer '98 Profiled in Chicago Newspaper

Steven Fischer ’98, visual and performing arts, a filmmaker profiled with several other director alumni in the September 2011 issue of UMBC Magazine, has been interviewed by the Lincolnshire...

Posted: January 5, 2012, 1:59 PM

A Humungous Thank You to our Donors!

We thought our Phonathon students said it best: Your support makes so much possible at UMBC. THANK YOU for your year-end gifts!

Posted: January 4, 2012, 9:21 PM

Christopher Corbett, English, in Style

Christopher Corbett, professor of the practice of English, wrote about books and New Year’s resolutions in his latest column for Style magazine.  Corbett has not resolved to get a Kindle, nor has...

Posted: January 4, 2012, 9:08 PM

Berlin '70, Books His Dream Job

After spending most of his career working in tech management in busy New York, Eduard Berlin ’70, history, is returning to Baltimore to pursue a different path entirely — a life of books. “We’ve...

Posted: January 4, 2012, 7:50 PM