UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Tower Transformer – Kelley Bell '06, MFA

Picture this: It’s a cool, crisp night and you’re cruising north up Interstate 95, with the city of Baltimore rising up before you. The image of a metropolis can rise and fall with its skyline and...

Posted: January 19, 2012, 9:26 PM

Tower Transformer – Kelley Bell ’06, MFA

Picture this: It’s a cool, crisp night and you’re cruising north up Interstate 95, with the city of Baltimore rising up before you. The image of a metropolis can rise and fall with its skyline and...

Posted: January 19, 2012, 9:26 PM

To You – Winter 2012

Back in 1985 and 1986, when I was the editor of UMBC’s literary magazine, Bartleby, one of my professors gave me something I have kept for more than 25 years: a copy of the UMBC literary magazine...

Posted: January 19, 2012, 9:24 PM

The News – Winter 2012

CENTER OF ATTENTION When the Universities at Shady Grove (USG) opened in Montgomery County in the fall of 2000, the project was an innovative concept in higher education: a place where...

Posted: January 19, 2012, 9:12 PM

The Coolest Jobs (You Never Knew Existed) at UMBC

It takes a lot of hands to keep UMBC running. Fingers typing in the information to get your transcript in the mail. Gloved hands that keep an experiment in a chemistry or biology lab on course....

Posted: January 19, 2012, 8:31 PM

Primary Colorist

UMBC professor of political science Thomas Schaller’s 2006 book Whistling Past Dixie offered a controversial roadmap for the Democratic Party’s path back to electoral success – and thrust him into...

Posted: January 19, 2012, 8:26 PM

Over Coffee – Winter 2012

There’s always a pot of coffee brewing at the UMBC Women’s Center, which has made its home on the ground floor of The Commons since 2004. So it seemed like the right place to grab a cup with Jess...

Posted: January 19, 2012, 8:22 PM

Leaving a Legacy: George Vitak '73

“There are not that many of me left,” George Vitak ’73, biological sciences, says jovially as we walk together from the Library Pond back to his office in the University Center on a blustery late...

Posted: January 19, 2012, 8:20 PM

Leaving a Legacy: George Vitak ’73

“There are not that many of me left,” George Vitak ’73, biological sciences, says jovially as we walk together from the Library Pond back to his office in the University Center on a blustery late...

Posted: January 19, 2012, 8:20 PM

Discovery – Winter 2012

SWEET RELIEF? Think of sugar and you likely think of the tasty treats to which they lend sweetness – candies and soda and ice cream – or the way that a spoonful of it helps the medicine go...

Posted: January 19, 2012, 8:10 PM