UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

U.S. Dept of Education Report Highlights UMBC’s Prove It!

The new U.S. Department of Education report “Advancing Civic Learning and Engagement in Democracy” recognizes UMBC’s Prove It! as a unique initiative at the forefront the higher ed’s emerging...

Posted: January 19, 2012, 6:09 PM

Artist Almon '02 To-Do Tumblr Hits HuffPost

January 16 post on My Daily Journal Thing by Tanner Almon ’02, visual arts Tanner Almon ’02 has a lot on his plate, and everybody knows it. That’s because the visual arts alum runs multiple...

Posted: January 17, 2012, 3:25 PM

At Play – Winter 2012

PUZZLE PAIR   When Marianne and Don Engel first met and started to date, they assembled a 1000 piece glow-in-the-dark neon jigsaw puzzle of the Eiffel Tower. Now almost three years later,...

Posted: January 13, 2012, 9:00 PM

Thomas Schaller, Political Science, in Salon

In response to Mitt Romney’s first Spanish-language ad, released this week, Salon has published “GOP’s Latino problem gets worse,” a new commentary by UMBC political science professor Thomas...

Posted: January 12, 2012, 8:19 PM

Roy Meyers, Political Science, on WYPR and PolitiFact

WYPR’s Sheilah Kast interviewed UMBC political science professor Roy Meyers today on “Maryland Morning,” discussing the Maryland state budget. The Maryland General Assembly convenes for their 2012...

Posted: January 11, 2012, 8:59 PM

Donald Norris, Public Policy, in AP Article

A new Associated Press report on Maryland state lawmakers planning to run for Congress in 2012 includes insight from UMBC professor Donald Norris, public policy chair and director of the Maryland...

Posted: January 11, 2012, 8:35 PM