UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Paradise is Not Lost, It’s Just Different

All is not lost, at least when it comes to plant species richness, the number of different plants, in an ecosystem.  Erle Ellis and his colleagues suggest in their recent paper, All is Not Loss:...

Posted: January 25, 2012, 5:02 PM

Community Activist Bailey '07, Pub Pol, to Leave Lansdowne

Lansdowne Community Association president Brian Bailey ’07, public policy, is moving to Arizona, taking with him a wealth of devotion to a town he’s called home his entire life, the Baltimore Sun...

Posted: January 25, 2012, 3:13 PM

Lee Boot, IRC, on Baltimore Brew

On Saturday, January 21, more than 200 people attended Create Baltimore, an “unconference” organized around the idea of building a creative community in Baltimore. Among them was Lee Boot,...

Posted: January 24, 2012, 9:24 PM

Dawn Bieher, GES, on Canadian Broadcasting’s DNTO

Deer are cute, but pigeons are “rats with wings.” And rats are just gross. Why do we love seeing some wild animals in the city, and loathe others? Dawn Biehler, assistant professor of geography...

Posted: January 24, 2012, 7:25 PM

Concrete Surfer: Sam Eitel '10

Photo Courtesy of Roots Board Company By day, Sam Eitel ’10 works in business administration for Beltway International Trucks. By night (and weekend, and every other spare moment he can find),...

Posted: January 24, 2012, 2:12 PM

Donald Norris, Public Policy, in Baltimore Sun and Patch

UMBC public policy professor and chair Donald Norris offers insight on Maryland political developments for both the Baltimore Sun and Patch this week. The Sun reports that possible contenders for...

Posted: January 20, 2012, 7:28 PM

Thomas Schaller, Political Science, in Salon

“This year, Barack Obama may become America’s first billion-dollar candidate. […] Can he do it and, more to the point, will he even need all that much cash?” This is the question UMBC political...

Posted: January 20, 2012, 7:06 PM

Up On the Roof – Winter 2012

UMBC President Freeman A. Hrabowski, III takes your questions.   Q. Considering that Time magazine named The Protestor as its 2011 Person of the Year and knowing your own active involvement in...

Posted: January 19, 2012, 9:28 PM