UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Jessica Berman, English, Publishes Book

Jessica Berman, Associate Professor and Chair of English, has just published a book, Modernist Commitments: Ethics, Politics and Transnational Modernism. In the book Berman explores how modernist...

Posted: January 31, 2012, 8:14 PM

Thinking Spring: Students Give Back

It may still be January, but UMBC’s students are already thinking ahead to Spring Break — and not for the reasons you may be thinking. UMBC’s Alternative Spring Break, which gives students a...

Posted: January 31, 2012, 2:11 PM

Thomas Schaller, Political Science, in Salon

As GOP presidential candidates vie for support in Florida, immigration politics and the fight for the Latino vote have moved front-and-center, notes UMBC political science professor Thomas...

Posted: January 30, 2012, 8:57 PM

Donald Norris, Public Policy, in the Gazette

Maryland’s Republican and Democratic senators have recently come together to support a group of bipartisan bills on education, tax and identity theft issues, but will this collaboration have a...

Posted: January 30, 2012, 8:39 PM

Carton '90 Headlines UMBC Social Media Conference

Baltimore social media entrepreneur Sean Carton ’90, English, headlined UMBC’s inaugural Social Media Strategy Summit today, speaking to a group of more than 80 from local colleges and...

Posted: January 27, 2012, 4:56 PM

Giant Asteroid Vespa as Cold as Ice

Is there water on Vespa? Timothy Stubbs and his colleague, Yongli Wang think so.  In a NASA special Web feature Stubbs talks about their findings. “”Near the north and south poles, the...

Posted: January 25, 2012, 8:03 PM