UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Kevin Omland, Biology, in Birding

The March issue of Birding features the work of Kevin Omland, an associate professor of biology. Kevin Omland The author, Paul Hess writes that, Omland and his colleagues, “take an opposite view...

Posted: April 3, 2012, 6:21 PM

UMBC Chess, Baltimore Sun and Washington Times

The Baltimore Sun and the Washington Times covered the UMBC chess team this week as they competed in the 2012 President’s Cup. The team tied with the University of Texas at Dallas for second...

Posted: April 3, 2012, 6:07 PM

Dennis Coates, Economics, in the Washington Post

The Washington Post this weekend featured a reflection on the turbulent development of Nationals Park, home to the Washington Nationals. The article concluded with a comment by UMBC economics...

Posted: April 2, 2012, 5:03 PM

Bill Shewbridge, New Media Studio, in Urbanite

Bill Shewbridge, director of UMBC’s New Media Studio, spoke to Urbanite about the role technology plays on campus and in the lives of students. “There is a tendency to think that students are...

Posted: April 2, 2012, 1:29 PM

Infinite Possibilities for Minority Women in Mathematics

Infinite Possibilities for Minority Women in Mathematics Leaders across the country have called for the country to produce more scientists, engineers and mathematicians. Yet, despite the fact...

Posted: April 2, 2012, 4:00 AM

Donald Norris, Public Policy, in Patch

Patch reports that nearly 60,000 people turned out for early voting in Maryland, March 24-29, but that accounts for just 1.88% of eligible voters statewide. UMBC public policy professor and chair...

Posted: March 30, 2012, 3:15 PM