UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Tyson King-Meadows named APSA Congressional Fellow

The American Political Science Association has selected Tyson King-Meadows, associate professor of political science, for the 2012-2013 class of Congressional Fellows. The APSA Congressional...

Posted: March 29, 2012, 6:18 PM

Dog Tag: Taking the UMBC Logo to a New Level

Many students broadcast their UMBC pride in traditional fashion – on a black and gold t-shirt, hoodie or ball cap. But UMBC seniors Chris Snyder ’12 and Chris Bowie ’12 have taken their case of...

Posted: March 29, 2012, 6:09 PM

UMBC Shriver Center on WYPR

UMBC’s Shriver Center has partnered with College Gardens for 15 years to offer children in Southwest Baltimore tutoring, mentorship and supervised activities after school. This week, WYPR...

Posted: March 29, 2012, 4:51 PM

Kate Brown, History, on Lecture Tour

Kate Brown, associate professor of history, is giving a series of talks that are taking her across the country.  Brown studies and teaches Russian and Eastern European history, and is an expert on...

Posted: March 28, 2012, 3:11 PM

Meredith Oyen, History, to Talk at Temple University

Meredith Oyen, assistant professor of history, will give a talk at the Center for Force and Diplomacy at Temple University on Thursday, March 29. Oyen’s talk is entitled “Crossing Borders in...

Posted: March 28, 2012, 2:59 PM

The Surveyor of the Stacks: Lindsey Loeper '04, AmSt

Lindsey Loeper ’04, American studies, acknowledges the futility of trying to keep pace with the hands of the watch and the rapidly turning pages of the calendar. No matter how quickly she and...

Posted: March 27, 2012, 6:04 PM

Donald Norris, Public Policy, in AP Story

The GOP presidential primary is drawing more attention in Maryland than usual, AP reports, given the protracted fight for the nomination among the top candidates. Anticipating a low primary...

Posted: March 26, 2012, 6:54 PM