UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Disha Patel ’15 on NPR’s “This I Believe” Website

Disha Patel ’15, English, has an essay posted on NPR’s “This I Believe” website. “I believe that being a family is about more than sharing blood,” begins Patel, who is currently enrolled in an...

Posted: April 5, 2012, 1:27 PM

Bill Shewbridge '80, New Media Studio, in Urbanite

Bill Shewbridge ’80, history, director of UMBC’s New Media Studio, spoke to Urbanite about the role technology plays on campus and in the lives of students. “There is a tendency to think that...

Posted: April 4, 2012, 7:23 PM

Alums Make It Easier To Share A Cold One

Two information systems alumni are using their entrepreneurial spirit to make happy hour just a little bit happier. As reported in the Arbutus Patch, alums Ryan Bricklemyer ’04, M.S. ’06, and...

Posted: April 4, 2012, 7:18 PM

Thomas Schaller, Political Science, in the Baltimore Sun

“Mitt Romney has been treated rather roughly, even unfairly, by the national media,” suggests UMBC political science professor Thomas Schaller in his latest Baltimore Sun column. The article,...

Posted: April 4, 2012, 6:12 PM

Ellen Handler Spitz, Honors College, Visits Serbia

Ellen Handler Spitz, honors college professor of visual arts, recently returned from Belgrade, Serbia, where she spoke on her book “Art and Psyche.”  The book was recently translated to Serbian....

Posted: April 3, 2012, 7:41 PM

Madeline Hall ’12, GES, in Documentary

Madeline Hall ’12, geography and environmental systems, is featured in the documentary Circus Dreams, which will air on Maryland Public Television on April 9 at 10 p.m. Circus Dreams documents a...

Posted: April 3, 2012, 6:28 PM