UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

President Hrabowski and COEIT in PRISM

In the March 2012 issue of PRISM, the flagship publication for the American Society for Engineering Education profiled UMBC’s President, Freeman Hrabowski. “He just knows the path so many of the...

Posted: April 11, 2012, 6:58 PM

Roy T. Meyers, Political Science, on PolitiFact

UMBC professor Roy T. Meyers, political science, offered his budget expertise in this week’s PolitiFact analysis of a claim by Rep. Paul Ryan that “the president has doubled the size of government...

Posted: April 11, 2012, 6:16 PM

Jen Dress and Lee Calizo, Student Life, Honored by ACPA

Jen Dress, assistant director of Student Life was honored at the national convention of ACPA College Educators International with the Commission for Student Involvement’s Outstanding Mid-Level...

Posted: April 10, 2012, 7:08 PM

Ellen Handler Spitz, Honors College, in the New Republic

This month, Ellen Handler Spitz’s children’s literature column in The New Republic discusses two books from India as the honors college professor of visual arts examines The Enigma of Karma by...

Posted: April 6, 2012, 3:32 PM

Seth Sawyers '99, History, on Growing Up Baseball

Seth Sawyers ’99, history, and adjunct faculty in English, has a new essay in the online literary magazine The Millions. This essay, which is a chapter is from his recently completed memoir...

Posted: April 6, 2012, 12:19 PM

Seth Sawyers ’99 in The Millions

Seth Sawyers ’99, history, and adjunct faculty in English, has a new essay in the online literary magazine The Millions. This essay, which is a chapter is from his recently completed memoir...

Posted: April 5, 2012, 8:58 PM