UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Aqua Man: George Stover '73, INDS

George Stover ’73, interdisciplinary studies, answers the door at his production studio, Adventure Productions, looking like he’s on location in the wild. A tall man with a full head of silver...

Posted: March 23, 2012, 6:01 PM

Robert Deluty, Graduate School, Publishes His 35th Book

Robert Deluty, associate dean of the graduate school, has published a new book of poetry, “Unacknowledghed Miracles.” In his review, Dr. Richard Berlin writes: “Once again, Robert Deluty’s poems...

Posted: March 22, 2012, 10:54 PM

Linda Dusman, Music, Profiled on NewMusicBox

Linda Dusman, professor of music, was profiled on the contemporary music website NewMusicBox in a feature by Molly Sheridan, “Linda Dusman—Leading a Creative Life.” The video accompanying the text...

Posted: March 22, 2012, 1:23 PM

Thomas Schaller, Political Science, in the Baltimore Sun

The latest Baltimore Sun column by UMBC political science professor Thomas Schaller delves into the Democratic primary election in Maryland’s Sixth Congressional District, a seat held by longtime...

Posted: March 21, 2012, 5:44 PM