UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

John Winder ’12, on NPR’s “This I Believe” Website

John Winder ’12, computer science, has an essay posted on NPR’s “This I Believe” website. Winder’s essay details how an embarassing experience led him to the belief that “we can either take...

Posted: April 16, 2012, 3:45 PM

URCAD: Behind the Research

URCAD: Behind the Research Diane Lee, Dean of Undergraduate Research, on URCAD: Madeline Hall ’12, Geography and Environmental Systems, on Concept Maps Charles Mason ’12, Graphic...

Posted: April 13, 2012, 4:00 AM

Craig Saper, LLC, to Discuss “Digital Legacies”

Craig Saper, associate professor of language, literacy and culture, will participate in “Digital Legacies of the Avant-Garde,” a two-day international conference that examines the continuing...

Posted: April 12, 2012, 7:40 PM

CWIT Springs Into Leadership

Last week the Center for Women in Information Technology (CWIT) held their second annual “Spring into Leadership,” event. The event which is designed to provide networking opportunities to women...

Posted: April 12, 2012, 7:09 PM

Sara Patenaude ’11 Wins Arnold Prize

Sara Patenaude ’11 M.A., historical studies, has won the Arnold Prize for Outstanding Writing on Baltimore’s History. The Arnold Prize is named for Joseph L. Arnold, a professor of history at...

Posted: April 12, 2012, 6:43 PM