UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Baltimore Sun Features UMBC Student Research

“Annual conference showcases UMBC’s focus on undergraduate research,” the Baltimore Sun announced this morning. The article highlights the hard work of over 200 UMBC students who participated in...

Posted: April 26, 2012, 5:55 PM

Tom Beck, Chief Curator, on WBAL

Tom Beck, Chief Curator, was interviewed about “Photographic Memory: Civil War Photographs from UMBC’s Special Collections” by Bill Vanko on WBAL’s “Maryland’s Morning News.” He described the...

Posted: April 23, 2012, 7:06 PM

Craig Saper, LLC, Publishes New Book

Craig Saper, associate professor of Language, Literacy and Culture, has published a new book under his alter-ego ofdj readies. Intimate Bureaucracies is a history from the future looking...

Posted: April 20, 2012, 3:45 PM

Gloria Chuku, Africana Studies, Awarded Fellowship

Gloria Chuku, associate professor of Africana studies, has been awarded the Summer 2012 West African Research Association (WARA) post-doctoral fellowship. WARA’s mission is to promote research and...

Posted: April 20, 2012, 3:07 PM