UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

“Food on the 15th” on Voice of America

Six years ago, Julie Rosenthal, the program management specialist for Asian studies, wanted to teach her daughter about helping others. Rather than encouraging her daughter to volunteer, Rosenthal...

Posted: April 18, 2012, 8:50 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In responding to the global economic crisis of the past two years, which nations’ governments got it right and which got it wrong? UMBC political science professor Thomas Schaller asks this...

Posted: April 18, 2012, 6:41 PM