UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Robert Deluty, Graduate School, Publishes His 36th Book

Robert Deluty, associate dean of the graduate school, has published a new book of poetry, “Particles of Life.” In his review, Dr. Ronald Pies writes: “In the Jewish mystical tradition, it is...

Posted: May 9, 2012, 1:06 PM

Christopher Corbett, English, in Style

Christopher Corbett, professor of the practice of English, writes about Baltimore’s 32nd Street Farmers Market in Style. Rain or shine, every Saturday morning, if I am in Baltimore, I swing by...

Posted: May 8, 2012, 7:41 PM

Alum and Student Launch Clothing Company

An alumna/student pair have launched LoveTagLA, a clothing line inspired by graffiti, the Catonsville Patch reports. Alumna Jedda Puzon ’11, information system management, and current student...

Posted: May 3, 2012, 7:15 PM

Roberson '73, First Woman to Head Georgia Law Group

Psychology alumna Lynn Roberson ’73 will become the first woman president of the Georgia Defense Lawyers Association this June, and will become the seventh woman president of the Atlanta Bar...

Posted: May 2, 2012, 6:40 PM

Honoring UMBC's Legends of Excellence

The UMBC community honored faculty and staff who were instrumental in the lives of UMBC’s African-American and Latino students at a Legends of Excellence Brunch and Awards ceremony held on...

Posted: May 1, 2012, 7:01 PM

UMBC Student Veterans in Patch

Patch.com today focuses on the employment challenges facing military veterans. Highlighted in the article is UMBC financial economics major and former staff sergeant Stephanie Gilbert, who has had...

Posted: April 30, 2012, 8:13 PM

Laura Hussey, Political Science, in the Gazette

As Maryland legislators work to resolve budget woes and gaming disagreement through possible special sessions, Laura Hussey, assistant professor of political science, argues in the Gazette that...

Posted: April 30, 2012, 3:52 PM