UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Raphael Falco, English, Named 2012-13 Lipitz Professor

Raphael Falco, professor of English, has been named the Lipitz Professor of the Arts, Humanities and Social Sciences for the 2012-2013 academic year. Falco is one of the foremost scholars,...

Posted: May 15, 2012, 7:39 PM

Raphael Falco, English, Named 2012-2013 Lipitz Professor

Raphael Falco, professor of English, has been named the Lipitz Professor of the Arts, Humanities and Social Sciences for the 2012-2013 academic year. Falco is one of the foremost scholars,...

Posted: May 15, 2012, 2:48 PM

UMBC Soccer Alumni Reunite on the Field

The UMBC men’s soccer program had its most successful Alumni Game and Reception yet on Friday evening, April 27. A record 50 former Retrievers played at Retriever Soccer Park, representing four...

Posted: May 14, 2012, 3:13 PM

Volkman '92, English, Contestant in Amazon Novel Contest

A novel about coming of age in 1970s Baltimore is among the semi-finalists in the Amazon Breakthrough Novel Award, reports alumna author Mary Volkman ’92, English. These Days, her first novel,...

Posted: May 10, 2012, 8:03 PM

Matt Courson ’11, Political Science, on CBS Baltimore

After an ATV accident in 2006, Matt Courson was paralyzed from the waist down and given a 1% chance of walking again. Thanks to aggressive physical therapy at the Kennedy Krieger Institute’s...

Posted: May 10, 2012, 3:26 PM

Ellen Handler Spitz, Honors College, in The New Republic

Maurice Sendak, a children’s author best known for his book Where the Wild Things Are, passed away on Tuesday, May 8. Ellen Handler Spitz, honors college professor of visual arts, wrote about...

Posted: May 9, 2012, 8:42 PM

Donald Norris, Public Policy, in The Daily Record

When the Maryland General Assembly’s special legislative session is held on Monday to hash out remaining budget issues, will it be in violation of the Open Meetings Act? The Daily Record asked...

Posted: May 9, 2012, 5:42 PM