UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

“Super” Scholarship Success: Jeremy Brickey '12

Your support helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet Jeremy, a proud member of the Class of 2012. Name:...

Posted: May 22, 2012, 7:00 PM

“Super” Scholarship Success: Jeremy Brickey ’12

Your support helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet Jeremy, a proud member of the Class of 2012. Name:...

Posted: May 22, 2012, 7:00 PM

Congratulations to the Class of 2012!

We’re excited to welcome you all to the UMBC Alumni Association! Read more about the perks of being an alum at our New Grads Page! Read stories about the Class of 2012 here.

Posted: May 21, 2012, 9:29 PM

Tom Schaller, Political Science, in the Baltimore Sun

Why don’t private-sector inefficiencies, which drive up costs, drive us crazy the way public-sector waste does? asks Tom Schaller, professor of political science, in his latest column for the...

Posted: May 17, 2012, 4:19 PM

Tom Schaller, Political Science, on Salon

“The political dynamics for winning a second presidential term often differ markedly from winning the first. So don’t be surprised by many eerie parallels between Obama’s 2012 reelection bid and...

Posted: May 17, 2012, 4:03 PM

Christopher Corbett, English, in Style Magazine

Christopher Corbett, professor of the practice of English, reflected on his local farmer’s market in his latest essay for Style magazine. “Rain or shine, every Saturday morning, if I am in...

Posted: May 17, 2012, 3:49 PM

How To Tell the Difference Between Alumna/us/ae/i

Tis the season of brand-new graduates! Which means, it’s also a great time for a fun refresher in one of the trickiest necks of Latin: alumni-dom. Check out this quick video for a lesson in the...

Posted: May 16, 2012, 3:32 PM