UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Deborah Rudacille Joins English Faculty

The Department of English is pleased to announce that Deborah Rudacille, will join the department as a visiting professor of the practice this fall. A 1998 science writing graduate of Johns...

Posted: May 31, 2012, 1:54 PM

Laura Hussey, Political Science, in the Gazette

Laura Hussey, assistant professor of political science, is quoted in a recent Gazette story regarding Governor Martin O’Malley and his political future. The article focuses on O’Malley’s ongoing...

Posted: May 29, 2012, 6:15 PM

Kevin Kallaugher, Artist-in-Residence, in Financiarul

Kevin “KAL” Kallaugher, UMBC artist-in-residence and cartoonist for The Economist and The Baltimore Sun, is exhibiting his work at the National Museum of Contemporary Arts in Bucharest, and was...

Posted: May 25, 2012, 3:30 PM

Ryan Bloom, English, in the New Yorker

English lecturer Ryan Bloom was recently published on the New Yorker’s “Page-Turner” blog. His post, “Lost in Translation: What the First Line of ‘The Stranger’ Should Be” discusses the first...

Posted: May 22, 2012, 7:36 PM