UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Mark Shriver to Read at Enoch Pratt Library

The Shriver Center would like to announce that Mark Shriver will read from his book A Good Man at the Enoch Pratt Library’s Wheeler Auditorium on June 7 at 6:30 p.m. In the intimate portrait of...

Posted: June 4, 2012, 7:04 PM

Have Ambition, Will Travel

Have Ambition, Will Travel For a number of UMBC students, the end of the semester is just the beginning of the adventure. They’ve been invited to the 62nd annual Meeting of the Nobel Laureates,...

Posted: June 1, 2012, 4:00 AM

Rebecca Boehling, History, in the Associated Press

News of Rebecca Boehling’s appointment as director of the International Tracing Service (ITS) was been picked up on The Associated Press‘ wire service. The ITS serves victims of Nazi persecutions...

Posted: May 31, 2012, 7:28 PM

Nicole King, American Studies, in the Baltimore Sun

Nicole King, assistant professor of American studies, learned the dangers of texting while walkinghard way according to the story “Texting while walking emerging as possible danger for...

Posted: May 31, 2012, 7:24 PM

Musgrove '97 Joins UMBC History Faculty

The Department of History is pleased to announce the addition of alumnus George Derek Musgrove to its faculty, beginning this fall. Musgrove attended UMBC from 1993-1997, obtaining a B.A. in...

Posted: May 31, 2012, 7:18 PM

George Derek Musgrove Joins History Faculty

The Department of History is pleased to announce the addition of alumnus George Derek Musgrove to its faculty, beginning this fall. Musgrove attended UMBC from 1993-1997, obtaining a B.A. in...

Posted: May 31, 2012, 7:09 PM

Tom Schaller, Political Science, in the Baltimore Sun

In his May 29 column for The Baltimore Sun entitled “Markets are less competitive than you think”, UMBC political science professor Tom Schaller answered critics of his previous column, which...

Posted: May 31, 2012, 1:58 PM