UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Search Engineers

British writer and scientist Arthur C. Clarke once wrote that “any sufficiently advanced technology is indistinguishable from magic.” And for many of us, that’s exactly how the beeps and pings...

Posted: June 7, 2012, 1:33 PM

Up on the Roof – Summer 2012

UMBC President Freeman A. Hrabowski, III, takes your questions. Q. What books have you been reading of late? And how do you prefer to read: ebooks or paper? — James Polchin ’89, political...

Posted: June 6, 2012, 3:31 PM

The News – Summer 2012

TAKE A SEAT The first phase of UMBC’s Performing Arts and Humanities Building is on schedule for its Fall 2012 opening. Soon, the departments of English and theatre will move into the building –...

Posted: June 6, 2012, 3:29 PM

Over Coffee with Provost Rous

On July 1, Philip Rous will become provost at UMBC after serving for a year as the interim provost. In his 22 years at the university, Rous has filled key leadership positions – including...

Posted: June 6, 2012, 3:28 PM

From You – Summer 2012

UMBC Magazine welcomes your letters to the editor on any issue related to the content of the magazine. Readers can email comments to byrne@umbc.edu. Faxed comments are accepted at 410-455-1889....

Posted: June 6, 2012, 3:27 PM

Discovery – Summer 2012

HOMEFRONT HELPERS During World War II, millions of Americans kept snapshots and letters from loved ones deployed overseas. In the last decade’s wars, military families have had many more options...

Posted: June 6, 2012, 3:25 PM

At Play – Summer 2012

PERFECT BLEND The UMBC Gospel Choir started in 1976 as a small, student-run organization. These days, it’s a key part of the university’s musical community, performing on-campus and boasting...

Posted: June 6, 2012, 3:22 PM

To You – Summer 2012

Geographically, Silicon Valley is far away from UMBC. In fact, the Apple Campus at 1 Infinite Loop in Cupertino, California is 2,850 miles from UMBC. And Google’s headquarters is 2,846 miles...

Posted: June 6, 2012, 3:18 PM