UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Lowering the Odds – Mary Loeken '80, M.S., BioSci

Before the discovery of insulin in 1922, children and adults who developed Type 1 diabetes usually died within a few months of the disease’s onset. That all changed when insulin became widely...

Posted: June 6, 2012, 3:15 PM

Lowering the Odds – Mary Loeken ’80, M.S., BioSci

Before the discovery of insulin in 1922, children and adults who developed Type 1 diabetes usually died within a few months of the disease’s onset. That all changed when insulin became widely...

Posted: June 6, 2012, 3:15 PM

How to Appreciate Jazz

With Matt Belzer, Director of Jazz Studies UMBC’s music department is known for pushing boundaries in new music – including its jazz studies program, headed up by director Matt Belzer – who’s...

Posted: June 6, 2012, 3:12 PM

President Hrabowski on NPR’s Tell Me More (6/6)

President Hrabowski will appear on NPR’s Tell Me More on June 6. He talks to host Michel Martin about the importance of higher education, how families can weigh the costs and benefits of college...

Posted: June 6, 2012, 2:43 PM

The Beats Go On

At his San Francisco museum, UMBC alumnus Jerry Cimino ’76 makes sure the world is still hep to one of America’s greatest literary movements. By Jenny O’Grady Photos by Mirissa Neff and...

Posted: June 6, 2012, 12:13 AM

Scholarship Success: Q&A with Melanie Dell '12

Each year, the Alumni Association Scholarship program helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet Melanie Dell...

Posted: June 5, 2012, 5:31 PM

Scholarship Success: Q&A with Melanie Dell ’12

Each year, the Alumni Association Scholarship program helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet Melanie Dell...

Posted: June 5, 2012, 5:31 PM