UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Arnold Blumberg, English, in The Baltimore Sun

The zombie trend continues to spread across the pop cultural landscape and shows little sign of slowing down. Speaking with The Baltimore Sun‘s John-John Williams IV for a June 9 story entitled...

Posted: June 11, 2012, 7:18 PM

Rachel Wilkinson, English, in BmoreMedia

In aJune 5 article entitled “What’s the Buzz? Beehives Burgeon in Baltimore Backyards,” Rachel Wilkinson, adjunct professor of English, recently reported on the local beekeeping community for the...

Posted: June 11, 2012, 3:04 PM

UMBC Memorial Service for Judy Shinogle

To celebrate the life of our colleague and friend Judy Shinogle, the Maryland Institute for Policy Analysis and Research, and the Department of Public Policy, will hold a memorial service on...

Posted: June 11, 2012, 12:35 PM

Scholarship Success: Paige Khoury '12

Each year, the Alumni Association Scholarship program helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet scholarship...

Posted: June 10, 2012, 6:51 PM

Scholarship Success: Paige Khoury ’12

Each year, the Alumni Association Scholarship program helps amazing students succeed at UMBC. Over the next few weeks, we’ll be sharing some of their stories with you. This week, meet scholarship...

Posted: June 10, 2012, 6:51 PM

A SIRI-ous Mind

British writer and scientist Arthur C. Clarke once wrote that “any sufficiently advanced technology is indistinguishable from magic.” And for many of us, that’s exactly how the beeps and pings...

Posted: June 8, 2012, 12:07 AM

Gray New World

Students in the Erickson School’s Project 2061 class have high expectations for technology and its power to meet human needs. Working across disciplines, they’ve created new possibilities for the...

Posted: June 7, 2012, 8:27 PM