UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Eugene Schaffer, Education, in the Catonsville Times

Eugene Schaffer, professor and chair of education, spoke with the Catonsville Times for a story on the performance of the county’s middle school students on the Maryland School Assessment (MSA)...

Posted: July 24, 2012, 1:49 PM

Robert Deluty, Graduate School, Publishes His 37th Book

Robert Deluty, associate dean of the graduate school, has published a new book of poetry, titled “Through Others’ Eyes.” In his review of the book, Dr. Ronald Pies states: “If, as Marcel...

Posted: July 24, 2012, 1:47 PM

Portraits of Giving: Helen Phillips '98, M.S. '01, MechEng

We all give to UMBC for different reasons. In this “Portraits of Giving,” double alumna Helen Phillips ’98, M.S. ’01, mechanical engineering, shares the story behind why she created a scholarship...

Posted: July 23, 2012, 1:09 PM

UMBC Beats Giving Goals for FY12

UMBC’s alumni showed themselves to be true “Retriever Believers” this fiscal year, helping UMBC to exceed its goals for alumni giving for Fiscal Year 2012, the Office of Development reports....

Posted: July 20, 2012, 7:55 PM

Kimberly Moffitt, American Studies, in The Baltimore Sun

In a Baltimore Sun op-ed, Kimberly Moffitt, assistant professor of American studies, criticizes the number of “promotion ceremonies” held for schoolchildren and questions whether “milestones” are...

Posted: July 20, 2012, 7:11 PM

Robert Provine, Psychology, in Scientific American

Psychology professor Robert Provine’s latest book Curious Behavior: Yawning, Laughing, Hiccupping, and Beyond  as reviewed in the August 2012 issue of Scientific American. Anna Kuchment, senior...

Posted: July 20, 2012, 6:59 PM

David Rosenbloom Joins Ancient Studies Department

The Ancient Studies Department is delighted to announce the arrival of Dr. David Rosenbloom as an Associate Professor of Ancient Studies. Rosenbloom is a specialist in Athenian tragedy and...

Posted: July 19, 2012, 2:41 PM