UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Dr. Sanjit Karmakar ’12, Physics, in The Baltimore Sun

Recent Ph.D. Sanjit Karmakar ’12, physics, was featured in an article published by The Baltimore Sun July 13th. The focus of the article was on Karmakar’s work in “ghost imaging,” where a...

Posted: July 18, 2012, 3:30 PM

Musgrove '97, History, Appears on NPR's “Tell Me More”

On July 13, alumnus George Derek Musgrove ’97, history, and new addition to UMBC’s history faculty, was a guest on the NPR radio show “Tell Me More,” where he spoke with guest host Maria Hinojosa...

Posted: July 18, 2012, 1:26 PM

Musgrove '97, History, Appears on NPR's “Tell Me More”

On July 13, alumnus George Derek Musgrove ’97, history, and new addition to UMBC’s history faculty, was a guest on the NPR radio show “Tell Me More,” where he spoke with guest host Maria Hinojosa...

Posted: July 18, 2012, 1:26 PM

George Derek Musgrove, History, on NPR

On July 13, George Derek Musgrove ’97, history, and new addition to UMBC’s history faculty, was a guest on “Tell Me More,” where he spoke with guest host Maria Hinojosa about the history of...

Posted: July 17, 2012, 5:43 PM

Donald Norris, Public Policy, in The Gazette

Donald Norris, professor and chair of public policy, recently spoke with The Gazette for on efforts to create a Maryland House of Delegates single-member subdistrict in Montgomery County, which...

Posted: July 13, 2012, 5:53 PM

Tom Schaller, Political Science, on Salon

In a July 12 piece for Salon entitled “Will Obama’s Bain blows land?” Tom Schaller, professor of political science, analyzed the president’s emerging strategy of focusing on Mitt Romney’s history...

Posted: July 13, 2012, 5:18 PM