UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

President Hrabowski in US News and World Report

U.S. News & World Report’s “STEM Education” blog recently featured President Hrabowski’s thoughts on the future of science, technology, engineering and math in higher education, including ways...

Posted: August 1, 2012, 6:19 PM

Donald Norris, Public Policy, in the Baltimore Sun

Gov. Martin O’Malley has called for a special legislative session on gambling next month in what the Baltimore Sun has dubbed “a high-stakes political bet that he can prevail in a struggle over...

Posted: August 1, 2012, 4:12 PM

Atmospheric Lidar Group’s Smog Blog on Maryland Morning

Maryland Morning‘s Sheila Kast spoke with Tad Aburn of the Maryland Department of the Environment for a segment entitled “Heat and Air Quality” on July 20th. On the program’s web page is a link...

Posted: August 1, 2012, 3:17 PM

Don Engel, ITE, in Communications of the ACM

Don Engel, assistant vice president for research, was interviewed in the August issue of Communications of the ACM, the primary journal for the field of computer science. Engel spoke about his...

Posted: August 1, 2012, 2:20 PM

Borel '02, INDS, to Compete in Her Third Olympics

Former UMBC track and field standout and NCAA champion Cleopatra Borel ’02, INDS, is competing in her third Olympic Games for her native Trinidad and Tobago, once again in the shot put. Borel...

Posted: July 30, 2012, 12:30 PM

UMBC Student Government in Huffington Post

This week’s Huffington Post article “Owning Yes We Can” highlights the inspiring work of UMBC’s Student Government Association (SGA), which the authors call “a national model…of student organizing...

Posted: July 27, 2012, 9:04 PM

SUCCESS Serves Students with Intellectual Disabilities

Marking the 22nd anniversary of the Americans with Disabilities Act (ADA), yesterday Gov. Martin O’Malley announced the launch of SUCCESS, a four-year post-secondary education program for students...

Posted: July 27, 2012, 5:23 PM

The Hilltop Institute in Local Media

News outlets across the state are reporting on a compelling finding from The Hilltop Institute at UMBC: Maryland’s economy will get a notable boost from the Affordable Care Act (ACA). A...

Posted: July 26, 2012, 9:08 PM