UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Michael Bok ’14, Biological Sciences, on io9

Michael Bok ’14 Ph.D., biological sciences, was featured in a July 8th blog post on the science blog io9. The piece focused on a video, filmed by Bok and posted on his website Arthropoda, of a...

Posted: July 13, 2012, 2:38 PM

New Play From Alumna Erica Smith ’03, Theater, Debuts

The Mobtown Players are producing the latest play by Laurel resident and alumna Erica Smith ’03, theater. The play is entitled Come Out and Say It, and was chosen from among three by local...

Posted: July 13, 2012, 1:00 PM

Dan Ritschel, History, on Maryland Morning

Dan Ritschel, professor of history and director of the Center for History Education, was a guest on Maryland Morning during a July 11th segment on Maryland’s newly-added government assessment test...

Posted: July 12, 2012, 4:10 PM

Robert Provine, Psychology, on Irish Radio’s Moncrieff

Robert Provine, professor of psychology, appeared on the Irish radio station newsTalk’s Moncrieff program July 5th to discuss laughing’s purpose and its origins in human evolution. “Laughter is...

Posted: July 9, 2012, 6:49 PM

Nicole King, American Studies, on WYPR’s The Signal

Nicole King, assistant professor of American studies, appeared on WYPR’s The Signal on July 6th to discuss her new book Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in...

Posted: July 9, 2012, 6:19 PM

Tom Schaller, Political Science, in the Baltimore Sun

Tom Schaller, professor of political science, filed his latest Baltimore Sun column from Harare, Zimbabwe. Schaller’s piece, “U.S. seeks to influence a youthful world,” focused on the need for the...

Posted: July 9, 2012, 5:34 PM