UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Sarah Shin, Education, On WBAL

On July 24, WBAL-TV interviewed education professor Sarah Shin as part of a story on the Peyton family of Harford County, who are blending their American and Costa Rican heritage by raising their...

Posted: July 26, 2012, 6:56 PM

Roy T. Meyers, Political Science, Receives Naschold Award

UMBC political science professor Roy T. Meyers has been named recipient of the Frieder Naschold Award for Excellence in Scholarship in the Field of Public Management for his paper “The Remarkable...

Posted: July 26, 2012, 4:13 PM

Panunto '12, M.S. GES, Wins Poster Competition

Alumnus Matthew Panunto ’12, M.S. geography and environmental systems (GES), has won the 2012 American Water Resources Association (AWRA) National Conference Student Poster Competition for his...

Posted: July 25, 2012, 8:17 PM

Matthew Panunto ’12, M.S. GES, Wins Poster Competition

Alumnus Matthew Panunto ’12, M.S. geography and environmental systems (GES), has won the 2012 American Water Resources Association (AWRA) National Conference Student Poster Competition for his...

Posted: July 25, 2012, 8:03 PM

Tom Schaller, Political Science, in the Baltimore Sun

Political science professor Tom Schaller’s latest column for The Baltimore Sun was published on July 24th. “American should give up its role as lone superpower” dealt with the shifting paradigm in...

Posted: July 25, 2012, 7:57 PM

Bieberich Receives First Annual Haud Collumi Scholarship

Graduate student-athlete Joseph Bieberich ’12, environmental science, will receive the first annual Haud Collumi Scholarship, which is funded largely by alumni of the UMBC Rugby Football Club....

Posted: July 24, 2012, 7:09 PM