UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Chinn ’03, Dance, Featured in Gazette

Angel Chinn ’08, dance, was featured in The Gazette this month when her newly formed dance company, NonaLee Dance Theatre, was slated to perform an adventurous, site-specific program at Joe’s...

Posted: November 30, 2012, 8:02 PM

Mapping Baybrook in Baltimore Magazine

What’s Baltimore buzzing about? A fascinating community project from UMBC’s Departments of American Studies and Visual Arts. Students from the multidisciplinary BreakingGround course “Mapping...

Posted: November 30, 2012, 4:54 PM

Christopher Corbett, English, in Style

“I remember Hampden before it was hip,” writes Christopher Corbett, professor and acting chair of English, in his latest column in Baltimore Style magazine.  Forbes and the New York Times have...

Posted: November 30, 2012, 2:01 PM

Thomas Schaller, Political Science, in the Baltimore Sun

The latest Baltimore Sun column by Thomas Schaller, professor of political science, explores critiques of U.N. Ambassador Susan Rice’s potential nomination for secretary of state given her role in...

Posted: November 29, 2012, 4:41 PM

Bess Keller, Public Policy, Op-Ed in the Baltimore Sun

“As the growing season winds down, one Baltimore City school garden has harvested next to nothing. A project intended to enliven lessons or inspire healthier eating came down to four neglected...

Posted: November 28, 2012, 6:48 PM

Del. Cardin ’96, MPP, Exploring Potential AG Run

Maryland State Delegate Jon Cardin ’96, MPP, has formed an exploratory committee for a potential run for Maryland attorney general in 2014, according to an AP article published in the Daily...

Posted: November 28, 2012, 6:04 PM