UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, on CTV News

Psychology professor Robert Provine was featured in a November 26th web article published on the Canadian news network CTV’s website, which discussed the mystery of why people get the hiccups....

Posted: November 28, 2012, 4:28 PM

Erle Ellis, GES, on ESA “Field Talk” Podcast

Erle Ellis, geography and environmental systems, was interviewed for an upcoming edition of the Ecological Society of America (ESA) podcast Field Talk. The interview was regarding an article Ellis...

Posted: November 26, 2012, 7:05 PM

Hilltop in the Baltimore Business Journal

The Maryland Health Care Reform Simulation Model report produced by The Hilltop Institute at UMBC continues to get press coverage. The Baltimore Business Journal cites a Hilltop estimate of the...

Posted: November 26, 2012, 6:12 PM

“Mapping Baybrook” in the Gazette

American Studies professor Nicole King and her “Preserving Places and Making Spaces in Baltimore” class are currently engaged with rehabilitating the Curtis Bay and Brooklyn communities in South...

Posted: November 21, 2012, 9:23 PM

Student Scholarship Q&A: Savita Moses ’13

Name: Savita Moses ’13 Major:  Information Systems Scholarship: Alumni Association Scholarship Q:  Why did you decide to come to UMBC? A:  I was a part of a Pre-College Program offered by...

Posted: November 21, 2012, 9:02 AM

Donald Norris, Public Policy, in the Baltimore Sun

“Now that the governor’s proposal to expand gambling in Maryland has passed at the ballot box, some state senators and delegates who backed the controversial measure are looking to collect,”...

Posted: November 20, 2012, 4:23 PM

VIDEO: Alternate School Break Lets Students Give Back

Volunteerism is a wonderful way of showing you care. And UMBC’s students care A LOT about their community, if this post on UMBC’s Breaking Ground site is any indication: -Watch videos about...

Posted: November 19, 2012, 9:44 PM