UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Jessica Berman, English, Gives Talk at Georgetown

On November 28, Jessica Berman, professor of English, gave a talk to Georgetown University’s Modernities Working Group. Her talk was entitled “Is the Trans in Transnational the Trans in...

Posted: December 10, 2012, 8:44 PM

Jessica Berman, English, Awarded Fellowship

Jessica Berman, professor of English, will spend the spring semester as a fellow at the Institute of Arts and Humanities (IAH) and a visiting Professor of English and Comparative Literature at the...

Posted: December 10, 2012, 8:08 PM

Jodi Kelber-Kaye, Honors College, in the News

Jodi Kelber-Kaye, associate director of the honors college, has appeared in several recent news articles discussing marriage equality and the African-American vote. Kelber-Kaye researches and...

Posted: December 10, 2012, 6:12 PM

CADVC Awarded Andy Warhol Grant for Upcoming Project

The Andy Warhol Foundation for The Visual Arts has awarded the Center for Art, Design and Visual Culture $50,000 for the upcoming project, Visibility Machines: Harun Farocki & Trevor Paglen....

Posted: December 10, 2012, 6:00 PM