UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Robert Provine, Psychology, in the News

Research by Robert Provine, professor of psychology, has recently been cited in a variety of news outlets. On December 1, the Wall Street Journal published a story on “The Unsolved Mystery of...

Posted: December 6, 2012, 6:20 PM

Roy T. Meyers, Political Science, in the Gazette

Political science professor Roy T. Meyers was quoted in a Gazette article about Governor Martin O’ Malley’s third attempt to pass an offshore wind farm funding bill. Gov. O’Malley has encouraged...

Posted: December 5, 2012, 8:35 PM

Student Scholarship Q&A: Micaela A. Perez Ferrero ’13

Name: Micaela A. Perez Ferrero ’13 Major:  Political Science Scholarships: Alumni Association Scholarship, Sondheim Public Affairs Scholars Program, The Shattuck Family Entrepreneurial Scholars...

Posted: December 5, 2012, 3:13 PM

Alums Help Current Students “Sweeten Up” Their Networks

Nearly 90 current students and UMBC alumni talked life after college at the annual “Sweeten Up Your Network” speed networking event on November 28. Sponsored by the Student Alumni Association, the...

Posted: December 5, 2012, 2:57 PM

Kate Brown, History, in Aeon

The online journal Aeon has published an excerpt from associate professor of history Kate Brown’s forthcoming book Plutopia, which is due out in 2013. “For the past seven years, I have spent a...

Posted: December 4, 2012, 10:01 PM

Caringi Nominated For Soccer News Net College Boot Award

UMBC junior forward Pete Caringi III is among a group of thirty-four of the nation’s top men’s college soccer players who have been named finalists for the 2012 Soccer News Net College Boot award,...

Posted: December 3, 2012, 11:22 PM

Manil Suri, Mathematics, in the Washington Post Magazine

“Hugging Laxmi to his chest, Mr. Garg climbed the ladder propped against the wall of his house. The Devi weighed more than he’d expected,” begins a short story by Manil Suri, professor of...

Posted: December 3, 2012, 10:49 AM